News about Auracell Scented Plastic Products

Read the latest news about product trends and new scented plastic products featuring Auracell Scented Natural Polymer.

Contact us today to make Auracell part of your next product.


Snifty Success Breeds Success

Good ideas have a way of getting bigger and better.
This is happening to the Forever Fragrant™ line of home air fresheners developed for


Air Care Products by Designer Joy Mangano.
Following the huge success of Forever Fragrant™ scented sticks and discs made from


Auracell™ scented natural polymer, Mangano has added a set of scented spheres – light, airy balls of varying size and decorative pattern that nicely complement the textured glass dish they nestle atop.


In demonstrating the product to viewers, Mangano explains, “Forever Fragrant™ is made from an environmentally friendly, breathable plastic that emits fragrance consistently and sucks in mal-odors like a high tech sponge.”


According to Mangano, Forever Fragrant™ technology has proven in tests to emit scent and eliminate household odors for up to two years. The spheres are available in scents ranging from Tranquil Escape to Vanilla Amber to Garden Fresh.


The scent-encapsulating Auracell™ was developed by Rotuba Inc., based on Eastman cellulosics, which is primarily derived from wood pulp. “The material is easily extruded and molded,” says Rotuba President


Adam Bell, “and extremely versatile in performance and processing.”
“Consumers are showing a preference for products with a good sustainability story and there is increasing interest in finding different ways to deliver scent in the home and retail environment,” Bell adds. “With Auracell™, the possibilities are endless.”

About Rotuba
For more than 60 years, Rotuba has been an industry leader in plastic compounding, with its brands including Auracell™ and Naturacell™. Today, Rotuba is at the forefront of the shift to a greener industry with Auracell, a polymer derived from trees and cotton that can incorporate long-lasting scents. Auracell can be reprocessed, recycled and reused in most applications, making it a smart choice for manufacturers looking to meet increasing green demands around the world.

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With Auracell, the scented product possibilities are nearly endless. Tell us about your product today.