News about Auracell Scented Plastic Products

Read the latest news about product trends and new scented plastic products featuring Auracell Scented Natural Polymer.

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Scented children’s jewelry a holiday hit


The Company: MZ Berger & Company – Long Island City, NY


The Opportunity: MZ Berger & Company has long smelled potential in scented products. But until recently, the company hadn’t found a viable way to pursue the opportunity.


“We’ve worked with other scented plastics before, but have been very disappointed by their quality,” explained Cindy Ferraro, executive vice president of merchandising and product development. “We needed a material that was durable and could also retain its scent for a long period of time.”


The Solution: While working on a new line of scented children’s jewelry featuring popular fictional characters, MZ Berger discovered Auracell®, a scented biopolymer from Rotuba.


Derived from sustainable resources, Auracell’s base is a material that’s ideally suited to carrying scent. It also possesses extraordinary physical properties such as tough impact strength, superior clarity and high surface gloss.


“With Auracell, we didn’t need to create any new tooling,” said Ferraro. “And the longevity of the scent was far superior to the other scented plastics we had tried.”


The Results: The licensed-jewelry lines made their retail debut in November 2008—just in time for the holiday season.

“We think these jewelry lines are great and we’re very pleased with the results,” said Ferraro.”

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About Rotuba
For more than 60 years, Rotuba has been an industry leader in plastic compounding, with its brands including Auracell™ and Naturacell™. Today, Rotuba is at the forefront of the shift to a greener industry with Auracell, a polymer derived from trees and cotton that can incorporate long-lasting scents. Auracell can be reprocessed, recycled and reused in most applications, making it a smart choice for manufacturers looking to meet increasing green demands around the world.

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With Auracell, the scented product possibilities are nearly endless. Tell us about your product today.