Why Scent Marketing?

 

Demand. Demand. Demand.
The demand for products with flavors and fragrances is at an all-time high. And it's growing at 5% a year. More and more, consumers are drawn to natural ingredients and complex, authentic scents.

Contact us today to make Auracell part of your next product.

Promoting Positive Brand Association

Research studies have shown that scent can be a powerful marketing tool to highlight a product and generate brand awareness. Tell us about your product today.

 

Key reasons for the appeal of scented products: Smell is the strongest of the senses, and the most closely linked to the emotion-processing areas of the brain.

 

Think about it. The smell of a simple pleasure—say, a chocolate ice cream cone on a summer evening—can summon wonderful feelings and specific memories of good times.

 

Scents have a powerful influence on our moods, behavior and memories—all great places for a brand to linger. Research suggests people remember 35% of what they smell, compared to just 5% of what they see, 2% of what they hear and 1% of what they touch.

 

  • Fact: U.S. demand for fragrances is forecasted to grow over 5% annually.
  • Fact: Scent strengthens consumer loyalty and perceptions of quality.
  • Fact: Fragrance evokes moods and enhances brand recall.

 

With Auracell, the scented product possibilities are nearly endless.