Research studies have shown that scent can be a powerful marketing tool to highlight a product and generate brand awareness. Tell us about your product today.
Key reasons for the appeal of scented products: Smell is the strongest of the senses, and the most closely linked to the emotion-processing areas of the brain.
Think about it. The smell of a simple pleasure—say, a chocolate ice cream cone on a summer evening—can summon wonderful feelings and specific memories of good times.
Scents have a powerful influence on our moods, behavior and memories—all great places for a brand to linger. Research suggests people remember 35% of what they smell, compared to just 5% of what they see, 2% of what they hear and 1% of what they touch.
- Fact: U.S. demand for fragrances is forecasted to grow over 5% annually.
- Fact: Scent strengthens consumer loyalty and perceptions of quality.
- Fact: Fragrance evokes moods and enhances brand recall.
With Auracell, the scented product possibilities are nearly endless.