Scent-Infused
Sustainable Plastic That Brings Products to Life
Fragrance Innovation, Powered by Cellulose
Sustainably Scented Materials for Modern Brands
Auracell is a fragrance-delivery technology and material designed for long-lasting scent applications. It is a sustainable plastic derived primarily from cellulose sourced from trees or cotton, allowing brands to embed and release fragrance over extended periods.
The technology is designed for companies that want to incorporate scent into products, packaging, promotional items, or environments as part of scent marketing and sensory branding.
Innovation in Scent and Sustainability
Long-Lasting Fragrance
Auracell uses encapsulated fragrance technology within a breathable plastic matrix, allowing scents to be released gradually for years rather than weeks or months. This makes it ideal for long-lasting home air care solutions, with some samples retaining fragrance for decades.
Sustainable Material
Auracell is produced from renewable cellulose sources and is BPA-free and phthalate-free, making it safer and more environmentally responsible than conventional plastics used in many home air care products.
Enhanced Brand Experience
Auracell enables companies to elevate products and environments through scent—whether in retail, packaging, or home air care applications—creating memorable and engaging experiences for consumers.
A Greener Plastic for Modern Products
Today’s consumers expect environmentally responsible materials. Auracell meets that demand with a cellulose-based plastic that is derived from renewable resources rather than petroleum.
The material is also BPA-free and phthalate-free, helping manufacturers create safer consumer products while reducing reliance on traditional plastics.
Auracell combines sustainability with performance, making it ideal for companies looking to innovate responsibly.
Long-Lasting Fragrance Built Into the Material
Auracell is engineered with encapsulated fragrance technology that allows scent to release gradually over time.
Unlike typical scented products that fade quickly, Auracell’s breathable structure allows fragrance to remain active for extended periods, sometimes lasting years.
This long-term fragrance performance allows brands to create products that maintain their scent through shipping, storage, retail display, and consumer use.
Endless Product Possibilities
Auracell scented plastic can be used in a wide variety of consumer and promotional applications.
Examples include:
Create Memorable Brand Experiences With Scent
Scent is one of the most powerful triggers of memory and emotion. By incorporating fragrance directly into products, brands can strengthen recognition and build deeper connections with customers.
Auracell allows companies to:
Enhance product engagement.
Create emotional brand associations.
Improve product memorability.
Add a unique sensory dimension to products.
Trusted Technology Behind Scented Products
Auracell is a cellulosic scented plastic technology that integrates fragrance directly into the material.
Key features:
The technology can be manufactured into different shapes and components depending on the application.
In the News
Auracell technology has been featured in collaborations and consumer product launches across industries, including toys, promotional products, and branded merchandise.
News highlights include:
Mentos-scented pens collaboration.
Scented collectible toys.
Plush toys with integrated fragrance.
Airline fragrance delivery applications.
HSN’s Joy Mangano introduces breakthrough product in home fragrance.
By Auracell |
Auracell® Cellulosic Technology to Airline Industry
By Auracell |
New Collaboration With Snifty for Mentos Scented Pens
By Auracell |
Wild Republic Has Hugs for Everyone
By Auracell |
Sweet Scented Pillow Pets
By Auracell |
Whiffer Sniffers™ as the Most Wanted Collectible Toys
By Auracell |
Get in Conversation With Us
Interested in integrating long-lasting fragrance into your products? Auracell works with manufacturers, product designers, and brand teams to develop scent-enabled materials for a wide range of applications.